I use YouTube often for finding workout videos to try, beauty tips, tips about how to style my hair, etc. What really irks me is that most, if not all, of the videos do not have closed captioning.
I am hard of hearing, so watching a video without captions is frustrating for me. It is especially worse when it is a video published by a business that wants you to use their product or service. Perhaps the business is not targeting the deaf and hard of hearing community? Hmm.
And, it is not only this demographic that demands or needs captioned videos, sometimes the videos do not publish correctly, the voices become garbled, and therefore, difficult to understand. Then, there are those who publish from different parts of the world, our accents vary and closed captioning makes it easier them to be understood. Let’s not forget the ones that have music in the background and drown out the speaker’s voice, the message is definitely not getting across, then.
A business marketing their product needs to target everyone in their audience. Not just the people who might understand their videos. So please, caption them.