I use YouTube often for finding workout videos to try, beauty tips, tips about how to style my hair, etc. What really irks me is that most, if not all, of the videos do not have closed captioning.
I am hard of hearing, so watching a video without captions is frustrating for me. It is especially worse when it is a video published by a business that wants you to use their product or service. Perhaps the business is not targeting the deaf and hard of hearing community? Hmm.
And, it is not only this demographic that demands or needs captioned videos, sometimes the videos do not publish correctly, the voices become garbled, and therefore, difficult to understand. Then, there are those who publish from different parts of the world, our accents vary and closed captioning makes it easier them to be understood. Let’s not forget the ones that have music in the background and drown out the speaker’s voice, the message is definitely not getting across, then.
A business marketing their product needs to target everyone in their audience. Not just the people who might understand their videos. So please, caption them.
When it’s time for me to workout, I head straight to YouTube and type in the words “superherofitnesstv” into the search box. Then, all the videos by the fit and curvyKeaira Lashae appear. I absolutely love her workouts.
What makes her stand out from the rest is her personality, the workouts are tough and makes me sweat buckets, but it is her personality and encouragement that keep me going. The woman is hilarious, sometimes she says exactly what those of us who do her workouts are thinking, but she continues to push us.
Another thing is that her workouts are FUN. I do not like to do workouts that seem like a workout. For example, I have tried Shaun T’s Hip Hop Abs, while these workouts were also tough, I became bored with it. In Keaira’s workouts, toward the end, it becomes obvious that she is getting tired and feeling the same way the rest of us are. For whatever reason, that is encouraging versus watching ten smiling people act as if the workouts are not getting to them and when I am getting tired, I am thinking “Damn, am I that lazy?” I have never liked aerobic type videos, there is something about the smiling people that freaks me out.